Denim and Supply Ralph Lauren released a unique music video collaboration with Avicii for his first single “Wake Me Up” featuring looks from the Fall 2013 Denim & Supply Ralph Lauren collection. The cast from the Ralph Lauren Denim & Supply F/W 13 campaign feature in the music video.
The collection is a mixture of Americana, Rock n’ Roll, and a bohemian vibe that only a few designers can successful pull off.
Take a look at the Denim & Supply looks for fall season that were featured in the music video:
Due to the successful launch of the music video Ralph Lauren Denim & Supply threw a private Fourth of July Avicii concert on Governor’s Island, but the only way to get a ticket is to purchase $75 worth of Denim & Supply merchandise at a participating store. The locations are only in New York and New Jersey. This launched on May 20, and will only be available while supplies last.
Denim & Supply started an Instagram social media campaign where one lucky winner has the chance of appearing in Avicii’s teaser video for his new album. The competition was aimed at Instagram fanatics who had to snap a selfie of themselves doing something fun, or just a little selfie, and hashtag it #ProjectWarehouse.