Oral care specialist Periproducts has been selling a range of products aimed at eliminating bad breathe and providing a high level of oral hygiene for consumers and the dental profession since 1993.

Back in July 2012, Periproducts announced a new and improved look and name for its RetarDex premium range of oral care products – with the launch of UltraDEX. The product remains the same effective formula but with a new improved name.




On changing the name, UltraDEX has launched a range of new additional products; Recalcifying and Whitening Toothpaste, Anti-bacterial Coated Interdental Tape, Wire-Free Interdental Brushes and Mint Flavoured Daily Oral Rinse.

An animated commercial for the new launch of UltraDEX that can be found on Youtube at 1,321 views. The custom made rebrand video advertisement created by Nitro Digital (a Soho based digital communications agency) lasts for just over 1:00 minute that delivers an impactful message to launch the new product’s name.




Richard Bernholt, managing director at Periproducts, said: “We’re extremely excited to launch the UltraDEX range, which builds on the strong dental heritage already established under the Retardex brand.

UltraDEX is unique by using the natural pH of your mouth to release just the right amount of ingredient required to meet individual needs.

Check out Periproducts website at

Written by Elizabeth Boyes


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