Primark is an International Irish high street clothing retailer operating in eight different countries in Europe. Primark works with several third party suppliers and is known for selling clothes and accessories at low prices because its business model is based on high sales volumes and lower retail margins with minimal advertising.
Louis Vuitton is a very different company to Primark as it is an international luxury French fashion house specializing in LV bags, ready-to-wear shoes, watched, jewelry, accessories and sunglasses. All of the company’s products exhibit the eponymous LV initials. The LV monogram is an iconic logo and is praised as one of the most recognisable brands in the world.
Are Louis Vuitton’s handbags and accessories worth their price? Many loyal customers would answer yes, a large majority would say no. You ask why? There have been complaints regarding how the leather goods are declining in quality and are poorly manufactured. Several consumers who have purchased Louis Vuitton handbags and other accessories have noticed that the leather trims wear quickly and cracks appear.
Primark manages to keep costs down is due to consuming large quantities of items and buying access in bulk. Primark doesn’t advertise online because it lets its products do the talking for them. Do you think Primark is too cheap? In terms of quality, Primark’s goods relate to the price label and suppliers that Primark associates with. For example, that if you consider spending £2.99 on a top you can’t expect it to last a year. Consumers can justify purchasing a consumer product for the quality of its workmanship if it is resistant to wear and tear but to spend huge amounts of money on an item that wears too quickly and eventually falls apart is another thing.
Primark has previously been taken to court over design plagiarism. High-end designers who have invested time and money into their creations are increasingly burdened with the problem of mass-produced lookalikes appearing on the high street market days after they were premiered on catwalks in Europe.
It all comes down to whether or not you are the type of people who likes to follow the latest fashion trends and to buy into this expensive type of lifestyle.
Sales soar primark recession hit shoppers hit cheaper chains instead; Available at: http://www.dailymail.co.uk/news/article-2172771/Sales-soar-Primark-recession-hit-shoppers-hit-cheaper-chains-instead-M-amp-S.html (Last accessed: 21.02.2013)
The most expensive loui vuitton items of all time; Available at:http://www.therichest.org/most-expensive/the-most-expensive-louis-vuitton-items-of-all-time/ (Last accessed: 21.02.2013)
Written by Elizabeth Boyes